Brand Marketing

MyxerTags™ Technology Enables Advertising Agencies and Marketing Firms to Quickly Build Ringtones that Work on all U.S. Carriers.

MyxerTags™ offers a simple, quick and cost-effective way for brands and other rights holders to offer customized, promotional ringtones for downloading by consumers with realtone-capable mobile phones, regardless of which U.S. carrier they use. With MyxerTags™, brand marketers and advertising agencies do not need to form separate agreements with every carrier to make their promotional ringtones universally available. Interested agencies can visit www.myxertones.com/tags or contact Myxer at advertise@myxer.com to arrange usage of the MyxerTags™ technology.

MyxerTags™ at work in advertising:

Leading advertising agency Crispin Porter + Bogusky (CPB) is using MyxerTags™ to deliver ringtones as an integral viral marketing component of its latest innovative ad campaign for Volkswagen. Consumers can personalize their mobile phones by downloading MyxerTags™-enabled ringtones from their favorite “Your Fast” and “Miss Helga” Volkswagen GTI commercials from MySpace pages created by CPB. CPB chose MyxerTags™ because its web-based technology provides a platform for immediate creation of ringtones that are compatible with all U.S. carriers. Consumers have downloaded thousands of ringtones of the VW characters since they became available. Favorites include Miss Helga’s "It's definitely sucking," "Faster Faster," "That Was Hot," "I Love Leather," and "All this Adrenaline."

The deal with Myxer™ Technologies came about when a Crispin Porter + Bogusky executive discovered MyxerTags™ while researching which technologies independent musicians use to deliver ringtones from their MySpace pages. MyxerTags™ is a service originally designed to allow independent musicians to “go mobile” with a minimum amount of hassle. More than 6000 independent music artists currently use MyxerTags™ to distribute promotional ringtones to their fans.

The ringtone market is growing at an incredible rate. MyxerTags™ provides a simpler tool for creating and delivering ringtones seamlessly between brands or bands and their fans.