Background
Myxer™ is a leading provider of technology, products, services and programs to intelligently manage and deliver
digital media to mobile devices through our Myxer™ Platform.
In today's mobile space, the advancing capabilities of cell phones has created and continues to expand the market
for mobile content. This market, however, is extremely difficult to enter because of the diversity of devices,
carriers, billing mechanisms, business models and legal vagaries. Small to medium-sized owners of digital content
catalogs (independent artists, record labels, aggregators, and so forth) are placed at a significant disadvantage
in delivering and monetizing their content offerings for the mobile market because of both technological and
institutional difficulties.
For similar reasons, consumers who possess libraries of purchased or self-created photos, music, videos, and so
forth in a home media center also have great difficulty accessing existing digital content on their cell phones.
As the cell phone continues its inexorable rise toward becoming the first truly personal computer, consumers will
demand that their cell phones offer them access to their existing digital content libraries.
Myxer™ has developed the Myxer™ Platform, a mobile content management and delivery platform that provides
uniform access to digital media. The platform provides rendering, repurposing, downloading, streaming, commerce,
billing, and support services for mobile content delivery, obviating the need for complicated post-production of
content or lopsided business relationships with mobile carriers. The platform allows for the dynamic and on the
fly trans-coding and delivery of content from any Internet and PC format to any mobile phone format. The platform
dynamically determines the destination device and carrier and trans-codes the content to the proper format for
that destination device and determines the most efficient delivery mechanism for the specific carrier.
Simply stated, Myxer™ is about mobile freedom and community.
Here at Myxer™, we have a new way of thinking about the mobile ecosystem. Instead of the current model that
is about walls, borders, protectionism, control and tariffs, our
Myxer™ Platform, enables individuals and
independant artists to tear down these walls, leaving a perfectly competitive landscape where talent,
technological and business innovation are rewarded instead of binding contracts with powerful and dominant
companies.
Myxer™ is about helping the individual use the Internet to take the mobile space by storm. The MyxerTones™
website is a community of users based around mobile content delivery, commerce and communications. MyxerTones™
allows fans to browse and search independent artists ringtones, pictures, fulltrack downloads and video where
the consistent theme is to build a community where buyers and sellers, consumers and producers come together.
Through the use of the revolutionary technology,
MyxerTags™, independent music owners and anyone else who
owns content to post their content on the Internet share it or sell it to whomever wants it. The Myxer™ Platform
used in conjunction with MyxerTags™ allows artists the opportunity to play in the ringtone and wallpaper game.
There's no need to worry about what kind of mobile phone is used, what network carrier is in the path, or what
mobile phone plan is used. No need to worry about what file formats the stuff is stored in, by whom it's recorded
or how. Myxer™ mobile-izes all of this so it can be used from anywhere by anyone.
