Myxer™ Platform
The Myxer™ platform makes it easy for our users to quickly create the content they want to send
to their phones without having to worry about the technical details about file format, phone
models or carriers. The Myxer™ Platform automatically ensures the ringtone or wallpaper is
converted to the right format, is optimized for best sound and image quality for each mobile
device. All the user has to do is choose the content and send it – the Myxer™ platform takes
care of the rest. Ringtones are created by extracting segments from source audio files supplied
dynamically by end users or content owners and converting those segments into a format suitable
for their mobile phone. Ringtones are deployed to mobile phones using a combination of mobile
messaging, such as SMS and MMS, and Internet technologies such as WAP.

The Myxer™ platform is different from traditional ringtone distribution systems in several ways.
Ringtones are created from source audio files that are supplied by users, instead of relying on
a centralized catalog of available titles. The Myxer™ platform dynamically chooses appropriate
segments of sound files to use as ringtones, and dynamically converts the audio into a format
appropriate for the target device. The Myxer™ platform is independent of the mobile operator
used to provide cellular service to the user, and it requires no changes to the carriers’ networks.
While the page focuses mainly on the task of taking source audio files and converting them as
appropriate for use as ringtones, the system has been architected to support many different media
formats using the same basic algorithms and techniques. For example, images, videos, and full-track
audio content can be processed by the system.
There are various components that make up the Myxer™ platform, and they run in multiple environments.
The server-side components run in a traditional Internet data center on common server hardware and
operating systems. The ‘clients’ of the Myxer™ platform are mobile devices. The Myxer™ platform does
not require any special software to be installed on the mobile device, but it requires that the device
be an Internet-enabled mobile phone capable of using waveform-based audio as ringtones.
There is explicit support for the major US carriers (Cingular, Verizon, T-Mobile, and Sprint/Nextel),
but dozens of other smaller, regional and worldwide carriers are supported without special code because
the system relies mainly on standard Internet and mobile phone technologies for delivery.
An optional component of the system is the MyxerTones™ Desktop Agent. This is a component that is
installed by an end-user on their broadband-connected computer running Windows XP or later.
The system can process input files in various audio formats, including MP3, WMA, M4A (AAC), WAV, and
many others. It can generate output audio in formats including MP3, WMA, M4A (AAC), QCP, AMR, AWB,
SMF, and others, as required by the destination device.
Source audio files originate from a user’s personal computer, media center or the web. These files
are uploaded to Myxer™ before being converted into ringtones. Files may be uploaded using a desktop
web browser and the MyxerTones™ web site using traditional Internet upload mechanisms. Optionally,
the MyxerTones™ Desktop Agent may be installed on the user’s personal computer to facilitate remote
access to song files on the computer. Using the MyxerTones™ Desktop Agent, source audio files may be
uploaded from the user’s personal computer to the Myxer™ platform using a mobile phone.
The Myxer™ platform uses artificial intelligence to support thousands of mobile phone types and dozens
of carriers from around the world. As new devices and carriers become available, our device and carrier
database automatically incorporates the new information, ensuring our users that their content is
delivered effortlessly. The Myxer™ platform is architected to separate the CPU intensive components
away from the traditional web components which allow the Myxer™ platform to scale to millions of users.
