Press Release
September 24, 2007
MyxerFlix™ to Bring "Trailers from Hell" to Millions of Mobile Devices
Myxer Platform Mobilizes Video Content to Jumpstart Worldwide Distribution Of Classic-EraMovie Trailers
(DEERFIELD BEACH, FL and LOS ANGELES, CA) MyxerTones™, the best place to make and share mobile
content, today announced a new relationship with the Nickels Group and their new media brand and
website www.trailersfromhell.com,
the site that showcases classic-era coming attractions punctuated
with humorous commentary by iconic genre filmmakers. Utilizing MyxerFlix™, video content at
Trailers from Hell (TFH) is immediately available for distribution to mobile devices and also
accessible to the entire MyxerTones community - now over 2.5 million users strong.
TFH is quickly becoming one of the web's most popular new destinations for creative video content.
With over 50 trailers already available, the company plans to release three new trailers per week,
with well-known Hollywood creatives recording new commentary tracks. Hosts include filmmakers such
as Joe Dante (Gremlins) dishing about the multi-directed horror film "The Terror" and Edgar Wright
(Shaun Of The Dead) praising one of his seminal influences "Danger: Diabolik.”
The launch of TFH’s mobile distribution is highlighted by a rare trailer from the movie Psycho with
John Landis (Blues Brothers, American Werewolf in London) doing an amusingly informative commentary.
“MyxerFlix essentially has allowed us to bring this material to mobile phones for the first time
ever,” said Jonas Hudson, president of The Nickels Group. “Promoting widespread mobile distribution
has always been a key goal for us, but until we discovered MyxerFlix, we simply couldn't easily
handle all the technical and other challenges associated with distributing mobile content through a
consumer solution. We found the Myxer platform and MyxerFlix not only met the exact specifications
we needed, but we were also impressed with its ease-of-use and reliability.”
MyxerFlix opens up the mobile video market to all content owners, effectively eliminating the technical
and distribution barriers frequently encountered by independent content producers. The content owner
does not have to worry about disparate media formats or carrier contracts. Content owners simply upload
a video, place a MyxerTag on their own web page or MySpace profile, and the video is instantly available
to any mobile user on any carrier’s network. The Myxer platform is completely free, so content
distributors can decide whether to give their content away or charge a fee. MyxerTones also provides
APIs that enable sites to facilitate automated use of the technology. Myxer API documentation is
available at
http://www.myxtertones.com/api/doc.
"TFH is a great example of how our MyxerFlix service can immediately leverage the reach of today's new,
creative and viral video content,” said Myk Willis, founder and CTO of Myxer. “We let video content
creators focus on what they do best - spending time creating great content - while we eliminate all the
other obstacles that typically accompany the ‘mobilization’ of content. We believe that TFH represents
some of the best new thinking in video, and will also prove to be a great addition to our MyxerTones community."
About Myxer™
Myxer simplifies the delivery of content to mobile devices. Whether professional or user-generated, Myxer
makes the process of delivering ringtones, images, full-track audio, video and more to the mobile marketplace
incredibly quick and easy, regardless of the carrier or device being targeted. Myxer’s popular MyxerTones
website is quickly growing to be the most visited online destination for making and sharing mobile content,
with over 2.5 million users who are downloading more than 6 million pieces of mobile content each month. The
Myxer platform also offers partner API’s for easy integration with existing content websites interested in
expanding their reach to the mobile market.
About The Nickels Group
The Nickels Group is a consortium of film, music and event producers who produce and acquire traditional and
mobile/online content. Founded by Daryl Young and Jonas Hudson, The Nickels Group has created alliances with
celebrities, filmmakers, musicians and athletes to provide unique and entertaining content for all global
mediums from digital distribution to major theatrical film releases.
The Nickels Group mobile distribution reaches nearly 1.5 billion mobile users worldwide and has distribution
deals with Vodafone (Aus), Sprint (US), Telcel (Mexico), Vodafone (UK), Teljoy (South Africa), and others.
Myxer™, MyxerTones™ and MyxerFlix™ are trademarks of mVisible Technologies, Inc.,
all other marks are the property of their respective owner.
Media Contact:
Bridgette King/MyxerTones
(954) 937-9616
bridgette.king@myxer.com
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