Press Release
September 17, 2007
Amiestreet.com™ and Myxer™ Partner to Bring Demand-Based Pricing to the Mobile Ringtone Marketplace
First Time Ever That Consumers Determine the Price of Ringtones - Product Launches with Star Rapper Romeo
(DEERFIELD BEACH, FL) AmieStreet.com,
a fast-growing digital music store with a unique demand-based pricing system, announced today that is has
partnered with Myxer to offer its members variably priced ringtones. The first ringtone is “Walk Wit A Limp”
from multi-platinum hip hop and television star Romeo. Its price will start free, like all music on
AmieStreet.com, and will rise in price based on its popularity with Amie Street members.
By leveraging Myxer’s content mobilizing platform, AmieStreet.com is bringing its community pricing model
to the ringtone market, and for the first time offering ringtones at multiple price points based on their
popularity with members. AmieStreet.com is the first digital music store where members of the community
drive the discovery, promotion and pricing of music. All ringtones on AmieStreet.com will start at a price
of zero cents. As more people purchase a ringtone the price rises, capping at $1.99. The dynamic prices on
AmieStreet.com allow fans to buy music without breaking the bank and serves as a useful tool for finding
great music, often for free.
AmieStreet.com, which just announced funding from Amazon.com, Inc. (NASDAQ: AMZN) in August, will use the
Myxer platform to create and distribute mobile ringtones quickly and easily. Myxer eliminates the technical
challenges, contractual and other administrative barriers that often make creating and distributing mobile
content prohibitive. All AmieStreet.com artists will be able to sell the ringtones from their artist store,
where they also sell their mp3s. In addition, once the mobile content is uploaded to Amie Street, it is
automatically available to the growing community of more than 2.5 million users who actively download more
than 6 million pieces of mobile content each month at
www.myxertones.com.
“Myxer is making the content world mobile, and by powering AmieStreet.com’s ringtone offering, we are able
to show how quickly and easily that can be done,” said Myk Willis, founder and chief technology officer of
Myxer. “Just as Myxer has democratized mobile content distribution, so has Amie Street democratized digital
music and ringtone pricing – allowing the consumers full access to and control over the value of music.”
“When we decided to offer community-priced, a la carte ringtones, Myxer was the logical choice because of
its simplicity and established product,” said AmieStreet.com’s co-CEO Elias Roman. “We are now able to bring
social music discovery to the exploding mobile market while staying focused on providing a music retail
experience that is totally community-driven.”
About AmieStreet.com
AmieStreet.com is where you go to discover new music. Founded in the Spring of 2006 by three Brown University
seniors, AmieStreet.com is the first site where the members of the community determine the price of songs,
which start out free and rise in price the more they are purchased, capping at $0.98. The site also rewards
its members with downloads when they recognize and recommend tracks that rise in price, giving users an
incentive to find and recommend good music first, while giving artists the platform to promote and sell their
music. The community based pricing model and recommendation system empowers music fans of all types to discover
new music at the price point they want to pay. Anyone can upload their music, and it’s free to join. Amie
Street, Inc. is based in Long Island City, NY.
About the Myxer Platform and MyxerTones™
The revolutionary Myxer platform simplifies the delivery of any professional or user-generated content
(including ringtones, images, full-track audio and video) to mobile devices, no matter which carrier or network
the phone is on. MyxerTones is a community-based website that allows artists and their fans to easily
communicate and deliver ringtones, wallpapers and more to the mobile marketplace. Other Myxer offerings
include: MyxerTags™ (www.myxertags.com), which allow musicians, brands and other rights holders to quickly and
easily sell or give away their unique content as ringtones or wallpaper images directly from their own websites
or MySpace pages; MyxerCodes™ for promoting ringtones using text messages that are shared from the stage or in
promotional materials; and more. The Myxer platform also offers partner API’s for easy integration with existing
content websites interested in expanding their reach to the mobile market. mVisible Technologies (www.mvisible.com)
is the company behind Myxer™ and is based in Deerfield Beach, Florida.
MyxerTones™ and Myxer™ are trademarks of mVisible Technologies, Inc., all other
marks are the property of their respective owner.
Media Contacts:
Bridgette King/MyxerTones
(954) 937-9616
bridgette.king@myxer.com
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