Press Release
September 11, 2007
MyxerTones™ Brings "Grande" New Features to Starbucks Music Makers Competition
Fans Can Download Favorite Ringtones & Rising Bands Can Promote Their Music to Mobile Marketplace
(DEERFIELD BEACH, FL and BOSTON, MA) MyxerTones™, the best place to make and share mobile
content, today announced that it has partnered with Starbucks New England and the NEMO Music Festival to
mobilize the music of the bands competing in the Starbucks Music Makers Competition. The 49 semi-finalist
bands are using MyxerTones to create fr’ee ringtones to promote their music as the online voting begins for
the competition. The participating artists are also being featured on the MyxerTones website, gaining
unprecedented exposure to the more than 2 million users who are downloading more than 6 million pieces of
mobile content from MyxerTones each month.
Starbucks New England and the NEMO Music Festival are bringing back the days when live music was equally
as popular at a coffeehouse as sipping a steaming cup of brew. The Starbucks Music Makers Competition offers
musicians the opportunity to showcase their talent in any musical genre. Regional competitions will be held
in select Starbucks stores throughout New England in August and September, with between 5-7 artists each
performing 3 songs. One artist from each event, plus wildcards, will be invited to advance on to the Finals
on October 11th in Boston. Four local music industry professionals will be invited to judge at each in-store
competition. These votes will be tallied and added to a 5th public vote, determined through online voting
presented by Goombah.
The Myxer platform is "mobilizing" the Starbucks Music Makers Competition bands’ ringtones. With Myxer,
creating and distributing mobile content is simple, quick, and easy. Technical challenges are eliminated
and contractual and other administrative barriers are removed. Anyone can use Myxer to create customized
mobile ringtones, images, wallpaper, and other types of mobile content. Though its use is applicable to
anyone, the Myxer platform is particularly useful to independent bands who want to create and promote their
own mobile content to their fans, quickly and without the need for complex technical requirements or big
marketing budgets Moreover, once the mobile content is created, the growing MyxerTones community of more
than 2 million users provides a built-in prospective audience of mobile content consumers. Ringtones created
by the semi finalist bands can be found at www.starbucksmusicmakerscompetition.com and www.myxertones.com.
"Myxer was a terrific find for the competition," said Kristin Bredimus, director of the NEMO Music Festival
and the Starbucks Music Makers Competition. "The musicians are able to create cool mobile content for their
existing fans while simultaneously offering that mobile content to an entire new group of potential new fans
resident in the MyxerTones community. Though our competition is competitive, the overall goal is to promote
great, live, independent music that can be enjoyed in a traditional coffee-house setting, and Myxer clearly
helps us achieve that goal.”
"Starbucks is world-class brand, and their active and continuing role in the promotion of independent bands
is having a major positive impact on the indie music scene,” said Myk Willis, founder and CTO of MyxerTones.
“We are very pleased to work with them and the NEMO Music Festival to share their goal and to provide even
more benefits to the independent musicians in the competition. Independent musicians and their fans are
already among our most loyal users, and we expect that these competitors will create even more great mobile
content and become important new members of our MyxerTone community.”
Starbucks hosts a dedicated website where fans can listen to ringtones created by competitors at
www.starbucksmusicmakerscompetition.com. The winner of the competition will receive, among other things,
hotel and airfare to the Kauai Music Festival sponsored by BMI. Semi-finalists will win prizes that
include space on Radio Free Goombah Music Player.
About MyxerTones™ and the Myxer Platform
MyxerTones is a community-based website that allows artists and their fans to easily communicate and deliver
ringtones, wallpapers and more to the online and mobile marketplaces. The revolutionary Myxer platform
simplifies the delivery of any professional or user-generated content (including ringtones, images, full-track
audio and video) to mobile devices, no matter which carrier or network the phone is on. Other Myxer offerings
include: MyxerTags™ (www.myxertags.com), which allow musicians, brands and other rights holders to quickly and
easily sell their unique content as ringtones or wallpaper images directly from their own websites or MySpace
pages; MyxerCodes™ for promoting ringtones using text messages that are shared from the stage or in promotional
materials; and more. The Myxer Mobile Platform also offers partner API’s for easy integration with existing
content websites interested in expanding their reach to the mobile market. mVisible Technologies
(www.mvisible.com) is the company behind Myxer™ and is based in Deerfield Beach, Florida.
About Starbucks
Starbucks Coffee Company provides an uplifting experience that enriches people's lives one moment, one human
being, one extraordinary cup of coffee at a time. To share in the experience, visit www.starbucks.com
About NEMO
The NEMO Music Festival is dedicated to giving back to the music community of New England. Our goal is to
provide education and opportunities to independent musicians, helping them to advance their careers and
fulfill their dreams. We are involved in a number of charitable events that take place throughout the year
to support this mission, including the Boston Music Awards; Hot Stove, Cool Music; and the Passim Folk
Music & Cultural Center.
MyxerTones™ and Myxer™ are trademarks of mVisible Technologies, Inc., all other
marks are the property of their respective owner.
Media Contacts:
Bridgette King/MyxerTones
(954) 937-9616
bridgette.king@myxer.com
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