Press Release
August 27, 2007
MyxerTones™ Announces Industry’s First Web-to-Mobile Advertising Program
Producer of Lollapalooza Signs On To Promote "Big State Festival"
(DEERFIELD BEACH, FL) – MyxerTones™, the best place to create, share and sell mobile content, today announced the
immediate availability of its new and exciting mobile advertising and brand sponsorship opportunities – helping
marketers effectively target mobile consumers with multi-modal campaigns that span from the web to SMS to the mobile
web. This multi-modal offering is an "industry first" program, allowing advertisers the ability to reach the mobile
phones of a highly receptive audience in a completely seamless, unobtrusive way.
Advertisers now have direct access to the large and growing MyxerTones community, which currently consists of more
than 2 million highly loyal, active users who are downloading more than six million ringtones and wallpaper images
monthly. This is the first such program offered to the industry where ads can be hyper-targeted and delivered based
on user-requested mobile content and provides advertisers the ability to reach the mobile phones of a very receptive
audience.
MyxerTones’ key advantage is that advertisers can now deliver single unified ad campaigns that are relevant to a
hyper-targeted consumer all the way from their PCs to their mobile phones. Ads can be pinpointed to reach users who
live in a particular geographic area or who enjoy a particular musical genre (such as rock, hip-hop, Latin, country,
etc.) and can be targeted to the user or to the content that is being downloaded. For example, a MyxerTones user in
Texas who downloads a country music ringtone may receive a mobile advertisement or SMS sponsorship from a brand
wishing to target that particular demographic: someone who listens to country music and lives in that geographic
area. Marketers can also use MyxerTones to quickly and easily create branded ringtones and wallpaper to include in
their advertising campaigns and at the same time instantly reach the MyxerTones two million-plus user base.
MyxerTones launched its new program with participation from C3 Presents, a music marketing and management firm that
produces Lollapalooza and the Austin City Limits Music Festival. C3 chose MyxerTones to help promote the inaugural Big
State Festival coming up in October in Bryan-College Station, Texas.
"MyxerTones provided us with a very compelling advertising opportunity; namely, the ability to reach a group of young,
mobile, country music fans within a specific geographic area,” said Kevin Brown, who runs interactive marketing for C3
Presents. “Directly reaching our key demographic through MyxerTones not only helps maximize the efficient use of our
advertising budget, but also demonstrates to our customers that we are in touch with the latest in mobile music technology."
C3 Presents is running banner advertisements on the MyxerTones website and mobile advertising on the ringtone download
page. The download page contains a banner that links the user directly to a specific mobile WAP page with information
about the Big State Festival.
"In addition to the clear value we bring to advertisers by enabling such well-targeted campaigns, we're really proud of
the way our placements have been designed to flow naturally within the Myxer system,” said Myk Willis, founder and CTO
of Myxer. “Because maintaining a good user experience is so important for us, we've designed our ad delivery to operate
so that it minimizes intrusion and interruption and also gives flexibility to the advertiser. We know our users’ tastes,
so even if they’re downloading a hip-hop ringtone today, we might know from previous downloads that they also like
classical music, and we can target the advertising accordingly.”
More information about the MyxerTones advertising program, including placements, specifications, and targeting opportunities
can be viewed at: http://www.myxertones.com/advertise/
or by contacting the MyxerTones’ sales team at advertise@myxertones.com.
About MyxerTones™
MyxerTones (www.myxertones.com) is a community-based
website with a growing user base of over two million users who are now downloading more than six million ringtones and wallpaper
images each month to their mobile phones. MyxerTones leverages the revolutionary Myxer™ Mobile Content Delivery Platform to
radically simplify the delivery of any mobile content (ringtones, music, pictures, video), no matter which carrier or network
the phone is on. Other Myxer offerings include: MyxerTags™ (www.myxertags.com),
which allow musicians, brands and other rights holders to quickly and easily share and sell their
unique content as ringtones or wallpaper images directly from their own websites or blogs; MyxerCodes™ for promoting
ringtones using text messages that are shared from the stage or in promotional materials; and more. mVisible Technologies
(www.mvisible.com)is the company behind Myxer™ and is based in Deerfield Beach, Florida.
Media Contacts:
Bridgette King/MyxerTones
(954) 937-9616
bridgette.king@myxer.com
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