Press Release
July 18, 2006
MyxerTags™ Enables Independent Musicians to Sell Ringtones Directly From Their Own Websites or MySpace Pages
Artists Can Make Ringtones Available Across All Mobile Carriers Within Minutes
More than 2700 Artists Have Already Used MyxerTags To Share Promotional Ringtones With Their Fans
(DEERFIELD BEACH, FL) - mVisible™ Technologies, Inc. today announced that the new version
of its revolutionary technology MyxerTags™ enables independent musicians to sell their ringtones directly
from their own websites or MySpace pages. For the first time, indie artists are able to sell their original
music as ringtones across all mobile carriers in one simple step, using MyxerTags’ patent-pending technology.
The mobile ringtone market, while a growing revenue stream for major record labels and bigger independent
labels, has been largely closed to unsigned artists and those on smaller indie labels.
Myk Willis, mVisible’s Chief Technology Officer, developed MyxerTags, drawing on his own experience as an
independent musician to understand the best way to serve indie artists in the mobile space.
“MyxerTags helps level the playing field for indie artists in the digital age,” said Willis. “Mobile
carriers do not have the time or the desire to deal with thousands of independent artists directly. Until
now, these artists were shut out of the ringtone marketplace.”
It takes just minutes for a musician to generate a MyxerTag, place it on his or her own website or MySpace
page and begin selling. It takes less than two minutes for fans to download these ringtones to their phones,
regardless of which mobile carrier they are using. Artists set their own price for ringtone sales. There
are no upfront costs and no monthly maintenance fees. mVisible takes a commission on ringtone sales.
"Thanks to MyxerTags, we had our ringtones live within minutes,” said Michael B, singer and guitarist for
Suicide Stompbox (www.suicidestompbox.com),
based in Santa Clarita, CA. “In three fast and easy steps our ringtones were available to everyone. Myxer™
has been a huge tool in our recent success. For indie artists, it's a huge step to getting heard. And with
major mobile companies not giving the chance to us indie artists, Myxer is, no doubt, one-of-a-kind for
making it possible for us to be a part of the ringtone craze."
MyxerTags has been allowing independent musicians to share their music as free, promotional ringtones since
its launch in March. More than 2700 artists have used the technology in the first four months, with the
number of new ringtones created doubling each month. So far, more than 100,000 users have downloaded more
than 150,000 ringtones from Myxer.
About mVisible Technologies, Inc.
mVisible (www.mvisible.com) creates
technology, products, and services that simplify the delivery of content
to mobile devices. Its current offerings include Myxer
(www.myxer.com), a web-based platform from which
user-generated content (music, pictures, etc.) is delivered to mobile devices and the revolutionary
technology MyxerTags (www.myxertags.com),
that allows musicians, brands and other rights holders to quickly
and easily sell and share their unique content as ringtones or wallpaper images directly from their own
websites or MySpace pages. The company is based in Deerfield Beach, Florida.
CONTACT:
Bridgette King
mVisible
954-937-9616
bridgette.king@myxer.com
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