Press Release
June 6, 2006
New MyxerTags™ Technology Enables Advertising Agencies to Quickly Build Ringtones that Work on all U.S. Carriers
Technology Available Free-of-Charge for Limited Time
Crispin Porter + Bogusky Uses MyxerTags™ to Deliver Ringtones for its Latest Volkswagen Ad Campaign
(DEERFIELD BEACH, FL) - mVisible™ Technologies, Inc. today announced the availability
of its MyxerTags™ technology (
www.myxertags.com) to the advertising and brand marketing industries.
MyxerTags offers a simple, quick and cost-effective way for brands and other rights holders to offer
customized, promotional ringtones for downloading by consumers with realtone-capable mobile phones,
regardless of which U.S. carrier they use. With MyxerTags, brand marketers and advertising agencies
do not need to form separate agreements with every carrier to make their promotional ringtones
universally available. For a limited time, mVisible Technologies is offering its web-based MyxerTags
technology free of charge to the advertising and brand marketing communities. Interested agencies
can visit www.myxertones.com/tags or
contact mVisible at
advertise@mvisible.com to arrange usage of the MyxerTags technology.
Leading advertising agency Crispin Porter + Bogusky (CPB) is already using MyxerTags to deliver
ringtones as an integral viral marketing component of its latest innovative ad campaign for Volkswagen.
Consumers can personalize their mobile phones by downloading MyxerTags-enabled ringtones from their
favorite “Your Fast” and “Miss Helga” Volkswagen GTI commercials from MySpace pages created by CPB.
CPB chose MyxerTags because its web-based technology provides a platform for immediate creation of
ringtones that are compatible with all U.S. carriers. Consumers have downloaded thousands of ringtones
of the VW characters since they became available last month. Favorites include Miss Helga’s "It's
definitely sucking," "Faster Faster," "That Was Hot," "I Love Leather," and "All this Adrenaline."
(Ringtones can be accessed at
www.myspace.com/misshelga and www.myspace.com/yourfast.)
The deal with mVisible Technologies came about when a Crispin Porter + Bogusky executive discovered
MyxerTags™ while researching which technologies independent musicians use to deliver ringtones from
their MySpace pages. MyxerTags is a service originally designed to allow independent musicians to
“go mobile” with a minimum amount of hassle. More than 800 independent music artists currently use
MyxerTags™ to distribute promotional ringtones to their fans.
“The ringtone market is growing at an incredible rate,” said mVisible Technologies founder and CTO,
Myk Willis. “MyxerTags provides a simpler tool for creating and delivering ringtones seamlessly
between brands or bands and their fans. We are thrilled to have provided the technology behind
Crispin’s prominent viral marketing campaign.”
About mVisible Technologies, Inc.
mVisible (www.mvisible.com) is a leading
provider of technology, products, services and programs to intelligently and simply manage and deliver
content to mobile devices. Its current products include MyxerTags and MyxerTones™, web-based tools
which allow advertisers, musicians and other rights holders to quickly and easily deliver their unique
content as ringtones from any website or MySpace page.
CONTACT:
Bridgette King
mVisible
954-937-9616
bridgette.king@myxer.com
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