Press Release
April 11, 2007
MyxerTones™ Delivers More Than One Million Downloads a Month To Mobile Phones
Becoming One of Most Popular Sites for User-Generated Ringtones, Wallpapers and More
(DEERFIELD BEACH, FL) – MyxerTones™, the best place to make and share mobile content, today announced
that it has delivered a record one million downloads from MyxerTones
(www.myxertones.com) in the
month of March, a 35% increase from the Web site’s previous record of 770,000 downloads in
February 2007. MyxerTones also reported record overall traffic to its site, with a 43% increase
in page views and 30% increase in unique visitors in March alone.
MyxerTones is a community-based website that allows independent artists and their fans to easily
communicate with each other and deliver ringtones, wallpapers, and more. The Myxer™ platform, an
exciting new technology that is changing the landscape of the mobile content industry, closes the
gap between the internet and the mobile phone by making it incredibly quick and easy to bring
content to the mobile marketplace.
The explosive growth in popularity of MyxerTones, since the launch of the revamped site just five
months ago in November, is attributed to the fact that content owners want a free, fast and easy
way to deliver their material to mobile users, and consumers want to access exciting new content
that isn’t limited to the selection made available by their mobile operators.
“MyxerTones is experiencing such rapid popularity because our website makes delivering ringtones
and other content to the mobile marketplace simple, even for small organizations and individuals
with limited resources” said Myk Willis, founder and chief technology officer of MyxerTones. “By
hiding the complex technical and bureaucratic barriers to entry, MyxerTones is fueling growth in
the mobile market by addressing the needs of a previously unserved market. The Myxer platform is
very different from existing models, and it’s scaling beautifully to become bigger and better than
anything else out there.”
MyxerTones’ current market stronghold is the independent music industry, as thousands of independent
bands and record labels have uploaded ringtones and wallpaper to either give away or sell to their
fan bases from their own sites and MySpace pages as well as from the MyxerTones website. Other
content includes jokes, jingles from major sporting events and brands, sounds of endangered wildlife,
and more. In addition, web sites that want to offer their content to the mobile marketplace are
partnering with MyxerTones to mobilize that content and make their music, images and videos instantly
available on mobile phones.
MyxerTones also recently announced MyxerMagic™, a free download that lets users send any online image
to their mobile phone right from their existing web browser; and MyxerFlix™, which radically simplifies
the delivery of video to mobile phones, allowing existing video assets to be delivered to a worldwide
mobile audience in just minutes.
“We’ve re-written the rules in the industry and are succeeding because we’ve eliminated the need for
distribution deals, special carrier agreements, working with aggregators, and dealing with the format
standardization issues of multiple mobile devices,” added Willis. “For the first time ever, any content
can go mobile literally within minutes.”
About MyxerTones™
MyxerTones is a community-based website that allows independent artists and their fans to easily
communicate and deliver ringtones and wallpapers. The revolutionary Myxer platform simplifies the
delivery of any user-generated content (such as music, pictures, etc.) to mobile devices, no matter
which carrier or network the phone is on. Other Myxer offerings include: MyxerTags™
(www.myxertags.com),
which allow musicians, brands and other rights holders to quickly and easily sell their unique content
as ringtones or wallpaper images directly from their own websites or MySpace pages; MyxerCodes™ for
promoting ringtones using text messages that are shared from the stage or in promotional materials;
and more. mVisible Technologies (www.mvisible.com)
is the company behind the MyxerTM brand and is based in Deerfield Beach, Florida.
CONTACT:
Bridgette King
mVisible
954-937-9616
bridgette.king@myxer.com
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