Press Release
January 30, 2007
Myxer™ Launches MyxerMagic™ - Revolutionizing the Way Content Is Delivered to Mobile Phones
Free browser extension creates shortcut for instantly sending content from the web to mobile phones
(DEERFIELD BEACH, FL) - Myxer™, the best place to make and share mobile content, today announced
the launch of MyxerMagic™ – a free download that lets users send any online image to their mobile
phone right from their existing web browser. MyxerMagic eliminates the need for file downloads,
format conversions, serial or Bluetooth connections, and other tedious operations that have previously
been required to get content to mobile phones.
MyxerMagic is a lightweight browser extension that is available for free at
www.myxermagic.com. It
extends the functionality of Internet Explorer or Firefox to add a “Myxer - Send image to phone!”
command into the right mouse-click menu. Users also have the ability to send images to friends’ and
family members’ mobile phones. To allow for the ultimate in personalization, MyxerMagic has a powerful
web-based image editor to re-size, re-shape, or otherwise manipulate images to best fit a phone’s
display. Like all of Myxer’s functionality, MyxerMagic works with any mobile device and is
carrier-independent, meaning it doesn’t matter which provider the user’s phone is with or what
plan they are on.
“Myxer is about more than just customizing your mobile phone with ringtones and wallpapers – it’s
really about leveraging the respective strengths of the internet and the mobile phone to make digital
content easily discoverable and accessible anywhere you are,” said Myk Willis, founder and chief
technology officer of mVisible Technologies, Inc., the company behind Myxer. “MyxerMagic completely
rewrites the rules of how user-generated content is consumed, because for the first time ever, all
digital content is one click away from being mobile content.”
Features coming soon to MyxerMagic will include the ability to send audio clips, video, simple text
and RSS feeds directly to mobile phones as well.
MyxerMagic is the latest addition to the Myxer portfolio, which is designed to simplify the creation
and delivery of mobile content. Independent creators of music, ringtones, images and more can now
quickly and easily make, share and sell to the mobile marketplace. Myxer’s stronghold is the independent
music industry, where thousands of independent artists and their fans communicate and share content
using the internet and mobile phones. Myxer is well positioned, with leading research predicting that
global mobile music revenues will top $13.7 billion this year, with that number reaching $32 billion by
2010. Worldwide mobile music phone sales will reach 618 million units in 2007, and push towards $1 billion
by 2010.
About Myxer™
Myxer closes the gap between the internet and the mobile phone by making it incredibly quick and easy to
bring content to the mobile marketplace. Located at
www.myxer.com, its revolutionary Myxer platform
simplifies the delivery of any user-generated content (such as music, pictures, etc.) to mobile devices,
no matter which carrier or network the phone is on. Other Myxer offerings include: MyxerTones™, a
community-based website that allows independent artists and their fans to easily communicate and deliver
ringtones and wallpapers; MyxerTags™
(www.myxertags.com), which allow musicians,
brands and other rights holders to quickly and easily sell their unique content as ringtones or wallpaper images
directly from their own websites or MySpace pages; MyxerCodes™ for promoting ringtones using text messages that are
shared from the stage or in promotional materials; and more. mVisible Technologies
(www.mvisible.com) is the company behind the MyxerTM brand and is based
in Deerfield Beach, Florida.
CONTACT:
Bridgette King
mVisible
954-937-9616
bridgette.king@myxer.com
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