Experience

Gustavo Tobon
Address: 3816 South Lamar Blvd., Apt. 1123
Austin, TX 78704
Email: gustavo.gt10@gmail.com

Objective:

OBJECTIVE: To find a position where I can use my 20 years of experience in web design and development, art direction, online advertising, marketing and UI/UX design.

Related Qualifications:

Thorough knowledge of Windows and Macintosh computer systems. Thorough knowledge of responsive web design, mobile design, UI/UX design, advertising, 3d modeling, rendering, animation, email design, print design and online advertising tools.

Thorough knowledge of the following Macintosh and Windows applications:

Windows OS
Mac OS
HTML5
CSS3
Bootstrap
Responsive Design
UI/UX Design
Google Web Designer
Email Design
Hubspot
Choreograph (ad platform)

Flashtalking (ad platform)
Adobe Photoshop
Adobe InDesign
Adobe Dreamweaver
Adobe Illustrator
Autodesk 3ds Max
Bitbucket
SEO
Google Adwords PPC
JQuery Libraries
FTP

Visual Studio
Visual Studio Code
Microsoft Teams
Jira/Confluence
Git/SourceTree
SCRUM/Agile
BrowserStack
Invision
OmniGraffle

Experience:

Digital Marketing Manager, July 2017 - Present
VML (WPP), 206 E. 9th St. Austin, TX 78701
Created all national and international ads for Dell Computers and Alienware's programmatic online advertising (DCO - Dynamic Creative Optimization/programmatic advertising). Created all national ads for Office Depot/Office Max's programmatic online advertising (DCO). Leveraged Flashtalking and Choreograph advertising platforms and made sure real-time data feeds functioned properly in all advertising designs and sizes using Adobe Creative Cloud, UI/UX Design, HTML5 and CSS3 (including Flexbox). Created animations and prototypes for all ads using Google Web Designer, HTML5 and CSS3. Planned with all stakeholders on how to best design and implement dynamic data using several advertising platforms for all campaigns and ad sizes. Assisted with creative concepts for Dell computers, Alienware computers and Office Depot/Office Max DCO ads. Helped with managing content in several DCO (programmatic advertising) platforms.

Expert Web Designer, October 2016 - June 2017 (9 month contract)
Systems Integration & Development, Inc., 1627 Woodland Ave. Austin, TX 78741
Responsible for UI/UX design and finalized layouts for The U.S. Department of Labor Job Corps national and local websites (130 in total) including site maps, wireframes, high-fidelity mockups, interactive prototypes, responsive design, HTML5 and CSS3.

Mobile/Web Developer and Marketing/Advertising Designer, December 2014 - March 2016
Startfor, 221 West 6th Street, Suite 400, Austin, TX 78701
Responsible for creating and implementing designs for Stratfor's consumer website, Stratfor's enterprise marketing website prototypes and all marketing microsites, landing pages and emails including creative concepts, UI/UX design, responsive design, HTML5, CSS3 and implementing jQuery libraries. Designed concepts for new sections of Stratfor's website using wireframes and high-fidelity mockups. Created interactive prototypes for new products. Created banner ads including concepts, designs, copywriting, strategy and implementation for all in-house and ad network advertising. Implemented company marketing emails and landing pages using HubSpot. Helped implement split testing and subscription pricing strategy. Helped increase Stratfor's web-based revenue by more than 380%.

Web Developer, March 2014 - June 2016 (3 month contract)
Nirvana Systems, 7000 North MoPac, Suite 425, Austin, TX 78731
Developed the front-end for online software products from concept to completion including UI/UX design, wireframes, layouts, interaction flows, prototypes, HTML5, CSS3, jQuery, Bootstrap and graphics. Worked closely with the marketing department to improve existing software offerings. Created email templates, marketing campaigns and landing pages.

Interactive Developer, December 2011 - November 2013
TWG Plus, 4330 Gaines Ranch Loop, Suite 220, Austin, TX 78735
Developed websites, landing pages, smartphone UIs, mobile websites, prototypes and emails for client colleges and universities from concept to completion including layouts, HTML5, CSS3, jQuery and graphics. Streamlined web, mobile web and email production development time by 60% by implementing customizable templates. Researched and implemented new product offerings for TWG Plus including mobile and web-based view books.

Senior Designer, February 2011 - November 2011
BestFit Mobile, 200 Academy Dr, Suite 200, Austin, Texas 78704
Developed websites, smartphone app UIs, mobile websites, wireframes, interaction flows and prototypes for various clients from concept to completion including layouts, HTML, CSS, jQuery, 2D and 3D graphics. Responsible for pay-per-click campaigns and search engine optimization for BestFit Media and BestFit Mobile.

Creative Director, February 2009 - December 2010
Miami Play Guide, 701 Three Islands Blvd., Hallandale Beach, FL 33009
Designed the company's corporate identity. Developed the company's website from concept to completion including layouts, HTML, CSS and graphics. Responsible for the company's pay-per-click marketing campaign (Google AdWords and Yahoo! Search Marketing). Created email marketing campaigns.

Multimedia Director, September 2005 - February 2009
Myxer, 245 North Ocean Blvd., Suite 306, Deerfield Beach, FL 33441
Developed the company's website (including layouts, HTML, CSS and graphics) from inception to it becoming the largest mobile content community on the Internet with over 20 million users (at the time). Created the company's corporate identity. Provided marketing support via print, website updates, email campaigns and presentations. Responsible for the company's pay-per-click marketing campaigns (Google AdWords and Yahoo! Search Marketing). Researched, bought and created banner advertising on third party web sites. Responsible for creating email newsletters for the company's website users and content providers. Created the company's print work from concept to completion including company literature, print ads and guerrilla marketing collateral. Responsible for kiosk displays and presentations for trade shows. Created content such as wallpapers and screensaver animations on the platform to acquire and retain users. Was the #1 most downloaded artist on myxer.com from April 2008 - February 2009 (out of 100,000-plus partners and content providers). Assisted with Market research to acquire new users.

Marketing Coordinator/Webmaster, June 2003 - September 2005
Energy International, Inc., 1983 N.W. 88th Court, Suite 304, Miami, FL 33172
Provided marketing support for the company president, vice-president and sales personnel. Designed the company's corporate identity. Developed the company's website (English and Spanish) from concept to completion including layouts, HTML, CSS, graphics and copy. Responsible for website search engine optimization. Responsible for the company's pay-per-click marketing campaigns (Google AdWords and Yahoo! Search Marketing). Created direct email marketing campaigns. Created all of the company's print work from concept to completion including company literature and ads. Responsible for kiosk displays and presentations for trade shows.

Director of Design, June 2000 - October 2002
5points.net, 1124 Route 295, East Chatham, New York
Oversaw the daily operations of the design department. Created layouts, 2d and 3d graphics, animations and HTML for websites and multimedia CD-ROMs. Created all of the company's print work from concept to completion. Designed the company's corporate identity.

Multimedia Director, February 1998 - June 1999
ProEducation International, Inc., 11702-B Grant Road, Suite 617, Cypress, Texas
Created all 2d and 3d graphics, animations and screens for multimedia educational CD-ROMs. Assisted in conceptualizing, authoring, editing and design of the software. Designed and wrote copy for product CD-ROM packaging from concept to completion. Redesigned and wrote content for company website and printed materials from concept to completion. Designed corporate identity for ProEducation and two subsidiaries - Mindprint and SpinningEye.com.

Web Designer, June 1996 - September 1997
The Tech Museum of Innovation, 201 South Market Street, San Jose, California
Created all layouts, 2d and 3d graphics and animations for the museum's website and on-line exhibits from concept to completion. Created webpages using HTML and several graphics packages. Created ads for sponsors and advertisers. Wrote content for several web based exhibits.

Multimedia Developer, May 1994 - January 1996
Individual Software Inc., 4255 Hopyard Road #2, Pleasanton, California
Created all graphics for award-winning multimedia CD-ROMs under development including 3d stills, 3d animations and interface designs. Edited video and sound for multimedia applications. Created interactive demos and assisted with program development. Created layouts for magazine advertisements from concept to completion.

Education:

Boston University College of Communication
Boston, Massachusetts
Bachelor of Science - Mass Communication
Art History Minor
Dean's List - four semesters
Graduating G.P.A: 3.3

School of Visual Arts, New York, New York
Related courses: Advertising Design and Computer Graphics

Published CD-ROM Titles: Awards appear below titles

A Virtual Tour of Edinburgh Castle

Typing Instructor Deluxe
      Newsweek Magazine - Top 50 CD-ROMS of 1998
      1997, 1999 Software Publishers Association Excellence in Software Award (Codie)
           Best Home Education Software for Adults Nominee

ResumeMaker Deluxe CD
      1996 Software Publishers Association Excellence in Software Award (Codie)
           Best Home Productivity Title Nominee

Windows for Dummies (CD-ROM Version)

Professor Multimedia

Other Skills:

Fluent in Spanish.

Portfolio, CDs and references available upon request. Willing to relocate.